About Us

Here at Paws in Earnest we believe dog parenting should be made easier! We are passionate about creating solutions to everyday problems in the dog world. We create and make our own products as well as source from other businesses to bring you a one stop shop for the most innovative pet products. 

Since being founded in December 2020 our core values have remained central to everything we do.

Our aim is to save you time and money on handy and unique products. Our Stopple range is a great example of this! Invented by us to make enrichment prep easier, saving you time on cleanup and of course less stress.

We have a strong focus on enrichment as we feel this is an area that has huge scope for innovation and simplifying the process. We also sell more traditional items such as lead holders, designed to make everyday life with your dog simpler. 

Our products are designed with both form and function in mind. Think timeless elegant designs that don’t look out of place in your home.

We care about the environment and try where we can to be conscious of ways we can help. Our packaging is recyclable/compostable and our products are designed with the environment in mind. 

Check out our social media channels as we are passionate about creating a community of like minded dog lovers. We often share tips, tricks and fun videos that help inspire you.

When we aren't making or designing products you can probably find us exploring the Bedfordshire countryside.

Melissa, Sam & Marty 

  • Melissa

    Owner & Founder

  • Sam

    The mastermind behind the scenes!

  • Marty

    Chief product tester and Ambassadog